Our Mission

Through carefully curated activities, Surprise Ride aims to foster creativity in kids and expand their horizons. With a little hands-on learning and a lot of fun, we help kids exercise that special power of creative genius that empowers them to be tomorrow’s innovators. There’s no better way for kids to learn than by doing. There’s no better time than when they’re young and absorbing experiences like a sponge.

Our Story

We grew up in a very creative home. We were fortunate to have a dad who was an artist and facilitated DIY activities for us to do. Having experienced tremendous economic hardship during our own childhood, we never had the latest toys or gadgets. We had to find ways to entertain ourselves through hands-on projects and experiments. Our favorite memories as kids was getting immersed in those activities with our siblings and parents. Kids today are growing up differently and spending hours on end in front of screens. We want to help busy parents give their kids offline hands-on activities.

Surprise Ride solves the daily struggle parents face to get their kids off the screens and doing hands-on activities.

Donna Khalife
Co-Captain & CEO

Donna’s experience has spanned both the business and creative fields. After leaving a career on Wall Street, Donna became fascinated with social enterprises and the collaboration between the business and non-profit worlds. She completed her MBA at Harvard Business School, where she published a case study on Social Entrepreneurship currently taught in classes. Instead of accepting lucrative job offers, Donna vowed to build an organization that would make a positive impact on the world.

Over the years, her career has taken her from the high rises of New York to the theaters of Hollywood. She has witnessed first-hand the immense potential of individuals who exercise both their reasoning skills as well as their imagination. Through Surprise Ride, Donna hopes to help kids play and explore the world creatively, and make the lives of parents a tad easier along the way.

Rosy Khalife
Co-Captain & COO

Rosy focuses on delivering a unique and memorable experience to riders with every Surprise Ride package. She also oversees the operational logistics and ensures that the ride is running smoothly! She has experience in digital marketing, advertising, and media buying, having covered a number of well-known lifestyle brands during her time at M2M (Omnicom) in London and JWT.

Rosy completed a degree in Marketing at Providence College. She deeply enjoys the creative process and believes in the ability to nurture our minds to think innovatively.